2min chapter

Because Language - a podcast about linguistics, the science of language. cover image

39: Is This a Reference? (with Sylvia Sierra)

Because Language - a podcast about linguistics, the science of language.

CHAPTER

Corporate Missteps in Building Rapport

This chapter explores the awkward attempts of corporations to connect with consumers on social media, often missing the mark with inappropriate comments during sensitive times. It highlights the challenges and discomfort that arise when companies intrude on social spaces where they don't belong.

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