Choiceology with Katy Milkman cover image

Mesmerized: With Guests Mara Rockliff & John List

Choiceology with Katy Milkman

00:00

Ben Franklin and Charles Deslond's Blindfolding

Benjamin Franklin observed Charles Deslond mesmerizing some regular patients of Dr. Mesmers. On one hand, the procedure seemed to work on some patients. But when he and other commission members tried it, they felt nothing. The scientists came up with the idea of blindfolding the patients so that they wouldn't know what was being done.

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