The Disadvantages of Amazon Fresh

I saw the Whole Foods acquisition back then as sort of waving the white flag at like, okay, this shit's kind of hard and we need some help. I think there was some arrogance that it wouldn't be as hard as it is early on. And my perception, specifically maybe the last six months or so, Andy Jassy, just looked at Amazon and said, we're going to stop a lot of these projects.

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