85 - Stuart Harvey Lee of Prime Studio
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Navigating Focus Groups and Design Innovation
This chapter explores the complexities of conducting focus groups in design and medical fields, highlighting the balance between client engagement and innovation. The speakers discuss the challenges of completing projects while managing client expectations and emphasize the importance of custom design processes. Additionally, they reflect on the transition from structured employment to entrepreneurial endeavors, illustrating the growth of their design agency and the lessons learned along the way.
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