The three main factors that determine how attention gets deployed are familiarity, something new and our own goal. People feel a sense of struggle, an overwhelm, or crisis, and they want to blame their brain instead of the circumstances. It's not like there's something wrong with you - your name and face is on every social media ap s because that's the first step into hooking you in. You can't really fight against it, because you're going to lose. This segment is sponsored by novo nordisk.

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