#6 - Perry Belcher - Why Media Buyers and Copywriters Should be Terrified by Google's Big Plans
The Chris Haddad Show
The Impact of iOS 14 on Marketers
The speakers discuss the effect of iOS 14 on marketers and their ability to target specific audiences. They explore a case where a marketer experienced a significant drop in revenue due to the loss of micro-targeting capabilities. They also speculate about the future of advertising with Apple's upcoming advertising platform compared to Google's current ad platform.
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