#6 - Perry Belcher - Why Media Buyers and Copywriters Should be Terrified by Google's Big Plans
The Chris Haddad Show
00:00
The Impact of iOS 14 on Marketers
The speakers discuss the effect of iOS 14 on marketers and their ability to target specific audiences. They explore a case where a marketer experienced a significant drop in revenue due to the loss of micro-targeting capabilities. They also speculate about the future of advertising with Apple's upcoming advertising platform compared to Google's current ad platform.
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