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The celebrities investing in alcohol brands
Business Daily
The Importance of Consumer Demand for Celebrities
As long as there is demand for those types of products endorsed by these celebrities, there will be people putting them together. Jennifer agrees with Cara she thinks consumers are still willing to pay for wine to Kila, Raman, whiskey from any artist they like and follow. Cherish Mutamba: "It kind of helps to bridge a divide between the individual person, everyday person and the celebrity"
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