If you haven't got any sort of brand presence, so you're just sending like a message. The response rate is going to be quite low anyway. Research their website as an example or see if they've recently got funded. There's all these kinds of things which make it much more topical and relevant to actually contact them. If you are in business or whatever else and you're trying to do outreach with people, definitely have some sort of like whether it be calendly or any of the other stuff.

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