The war in Ukraine has really focused my mind to how much suffering there is in the world. People, most people just it's repulsive to them. Microwave popcorn smells good, neutral or disgusting to you. There are people who have a gene that leads them to the perception that the smell of microwave popcorn that you find is good. It smells like putrid vomit to them. A lot of it's in the perception of the beholder.