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#088 Toby Rush: $100M Exits, Splitting Companies, Timing Startups, and Ideem Killing 2FA

Smart Friends

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Navigating Strategic Separation

This chapter explores the strategic decision of splitting a multifaceted technology into separate companies to enhance focus and customer engagement. It delves into the psychological challenges of decision-making under stress, emphasizing the importance of clear communication in managing team dynamics during significant business changes.

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