How to Use Second Order Thinking in Business

The second order thinker thinks about all of the additional costs that come with hiring someone super senior. When you pay for a senior leader, you're really paying for an entire part of an organization. A first order thinker who wants to maximize the top line or revenue of their business is going to end up stretching quotas and incentivizing sales organizations. Let me leave you with one last story that, while entertaining, is an amazing illustration of failed second order thinking.