Introduction

You have an arsenal of marketing talent inside your organization. The question is, are you encouraging them to build their brand, or are you suppressing them? I'm talking about personal brands on LinkedIn and most companies are doing the latter. If you're worried about employees building a brand for themselves will cause them to leave, then you're not creating a culture that encourages them to stay. Having employees create personal brands is one of the best (and fastest) ways you can build authority in your industry. In this episode, Chris talks to Kerry-Ann Stimpson, host of "The Internal Marketing Podcast" about the importance of leveraging employee knowledge and branding for your company's benefit.