This chapter explores the distinct qualities of wines from the J-Loor Vineyard series, highlighting the significance of site selection, microclimates, and the winemaker's philosophy. It also touches on consumer trends, the importance of authenticity, and the winery's response to the current economic climate.
Cynthia Lohr, Co-Owner of J. Lohr Vineyards & Wines, discusses sustainability and tourism in the wine industry.
Hosts: Carol Massar and Simone Foxman. Producer: Paul Brennan.
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