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Creative Selection by Ken Kosienda
Ken Kosienda is the guy who developed water correct for Apple. He worked with this interaction designer called Bass Somebody, what's now Adobe director. Steve Jobs was very particular about not calling it a prototype. You have to make a thing that sort of works as if it was the real thing. It's not a prototype, it's a demo to show. If you had an idea about something, you had to build a demo of it.