SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
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The Difference Between Strategy and Tactics
Chris Ducker: I want to be the real honest, authentic one showing all sides of the story. And it's funny because I don't think of my blog posts as copy. But when I sit down in front of a sales page or there's an email where I know I want to get people to click on something, my brain switches and then I struggle with it. So we have to flip that switch off before we're done here.
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