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How to Double Your Close Rate and Show Rate
When you're looking at the knobs that you're turning, the question is, how big of an impact does it have and then how likely is it that I can actually achieve this? Do I feel like it's reasonable given us looking at all the exit interviews and the data that we have from people who choose not to stay with us. Much more likely than cutting my churn or in half or doubling my close rate or doubling my show rate, right? If you're at 70% show of appointments, you're not going to get to 140%, all right? And so getting from 70 to 80 might take the same amount of effort it takes to go from 100 new leads to 150 new