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The Art & Science of Account Management, With Peter Levitan
The Agency Profit Podcast
How to Be a Successful Account Manager
The relationship starts with the agency having this kind of authoritative strategic posture. The account management practice of becoming more of an order taker and not pursuing more strategic conversations can erode what was originally like a very high leverage relationship. Training helps people understand the culture of the agency helping understand the vision of the agency is critical.
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