Introduction

We talk a lot about using qualitative insights to drive better strategic decisions in marketing and go-to-market. But the truth is, this works in all areas of the business. Some people call it “acting on gut feelings”, but in reality, it’s not gut feeling. It’s getting feedback that can’t be measured in a spreadsheet and put your learnings into practice. In this episode, Chris talks about how he puts qualitative insights to work with customers, strategy, and even culture and hiring.