Cindy joined her uncle part-time for his tutoring school in the place where he lived. Cindy enjoyed helping her uncle as a teaching assistant, but she was soon thrust into the role of instructor. For Cindy, who was not much older than these children herself, something clicked. School didn't have to be a place of humiliation and shame. It could be a place where learning is fun.
Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.
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