CNLP 625 | Brady Shearer on Social Media Trends for 2024, How TikTok is Disrupting Social Media, The Best Social Media Strategy for Churches, and The New Metrics for Digital Church
The Carey Nieuwhof Leadership Podcast
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The Evolution of Social Media Platforms and the Rise of TikTok
In this chapter, hosts Carey and Brady Sheer discuss the landscape of social media over the past 15 years and the disruptive changes brought by TikTok. They explore the shift towards personalized content consumption, the rise of recommended content, and the shift from connection to entertainment and information. They also highlight the demographic differences in social media usage across different generations.
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