How to Optimize Your Supply Path in 15 Minutes -- Dan Greenberg // Sharethrough
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Supply Path Optimization
Programmatic is a way for advertisers to buy ads without going through middle men or agencies. It's more about performance than the cost of each path, says D'Souza. "If it costs a bit more, but performs way better, i'd rather go with the higher perform"
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Transcript
