The Role of Social Media in B2B Marketing

Social media is a fundamental marketing channel for B2B tech companies aiming to reach  millennials: a demographic that now dominates B2B. 

On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook. He shares how B2B tech marketers can leverage social media, build communities to nourish trust with audiences, and create two-way engagement.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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