5min chapter

Acquired cover image

CAA (with Michael Ovitz)

Acquired

CHAPTER

Coca Cola

Kococola is one of the most sought after advertising accounts in america. The company spent five to 600 million a year on advertising worldwide. They were running a business that spent up to $1 billion per year, but couldn't afford it. Kococola hired an ad agency and started pitching them their idea for new commercials.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode