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Episode #24: Interview with John Flach

Naturalistic Decision Making

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The Importance of Label Stick

Kim Bessani coined the term ecological interface design. I told him that was a horrible term to use for that, for EID. He came to Illinois to work with me because he was trying to put together Gibson's ideas with Jens Rasmussen's ideas. But really Kim's label, and it was really against my advisement that he used that label. And clearly that label has caught on as well.

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