7 Reasons Your Bid Caps Aren't Spending
The Andrew Faris Podcast
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How to Set Your Bid Caps Correctly
Don't forget that when you set your bids at the ad set level, you have the opportunity to bid in one of at least four ways. Your bid is going to be relative to the attribution and optimization that you set. One day click, one day view combined, seven day click,One day view combined. And so if you bid a one day click target, but you are looking at a longer time period to measure the value of your return, then those two things are going to be misaligned.
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