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Matthew Whitaker - Growing to 7,000 Doors

Peter Lohmann's Podcast

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Are We Really Providing Value for Our Residents?

"If we can't truly feel like we're providing value for those dollars, then to me, it's not worth making more money," he says. "I think you chip away at the Goodwill when you're forcing people to pay for something they just wouldn't normally want"

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