This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Battle for AI Dominance (359)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Don't Call It Content Marketing

An article on toolkits.com says that a growing number of companies are attempting to distance their brand publishing efforts from content marketing in an effort to gain audience trust, attract higher quality talent and hold on to dwindling budget. It goes on to talk about how a number of media companies are trying this new wonderful strategy. And so anyway, I have a take on this. None of it very,. none of it very, none of it, well, all of it very snarky. But give me, give me first of all the site.

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