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What the Hell Is Whole Wheat, Anyway?

Food with Mark Bittman

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The Truth About Whole Wheat

This chapter unravels the complexities of whole wheat milling, focusing on the essential components of the wheat berry: endosperm, bran, and germ. It critically examines industry practices and labeling that mislead consumers about what constitutes true whole wheat flour, particularly the importance of the germ. The discussion highlights the need for clearer regulations and consumer awareness to combat misconceptions about whole grain products.

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