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Is Your Product a Good Idea?
We took a huge gambol on reducing our bill board by shrinking the box, but not shrinking the ingredients inside. We did it because we had alinabi sustainability. Because everybody else was using big boxesof big face ans with a lot of empty bag inside. So you are in this crowded market place. And either you grow in the market or youd start to die. There's no in between. there's no static in the market place.