Do You See Worthy Trands?

There are two types of trends, one is a fad and the other is systemic changes. When you're dealing with shorter things, it can be worth it, but i would not dedicate an entire strategy around it. But if you're trying to come up with content around something that's ly trendy, like literally only gin te last for days, it's not often worth it. By the time you put something valuable together and try to pitch that out, they're already done. They're over the topic. And even with covet, it's been really interesting, because we have successfully pitched projects that we either had to completely pivot because of everything changing. It was like, what?

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