Be Remarkable Is Not About Self Aggrandizement

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Chickfilet CEO David Pass has written a book about being remarkable. He says his company's new mission is to make a difference in the lives of those we serve. Pass: "We've actually had the best three years in the history of chikfale since we adopted this mission"

Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers. In this episode of Building a Story Brand, you'll discover how to put Chick-fil-A's powerful customer-centric principles to work in your own business. And when you do, you'll have more repeat business, better word of mouth, and lower advertising costs. If you're serious about customer service, don't miss this episode! http://buildingastorybrand.com