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How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)

Growth Marketing Today

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Building a Community for an Early Stage B2B Brand

I'm curious what your thoughts are around like let's say someone asks you in their early stage B2B brand, they're trying to build a community. Do you have some advice for those like whether it's a marketer for that brand or like the founder? Where would where would they start? And I'm yet for context, often what I hear is like, oh, let's expect a platform for a seven time and time again. Makes a ton of sense.

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