Turning Passion into Profit
The Bottom Line
00:00
The Internet Company of the Year 97.
Cole: We probably were the world's first profitable internet company. The summer of 96, we sold our first piece of advertising to a film studio. And then from that point on, as the revenue run rate expanded to cover another monthly salary, I would call up one of the volunteer shareholders and say, quit your day job, join the team. So it's on the web. You've got incorporated body here. You, in fact, do leave your job at HP. Two weeks later, I'm on the phone to our first potential advertiser. They had never bought any online advertising before. Cole: Jeff explained Amazon was going from selling books to music.
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