CrossFit has 13,000 affiliates around the world. The company is trying to create a standard of excellence for its coaches and affiliates. It's also looking at how it can make sure that each affiliate provides an exceptional coaching experience.
Don Faul, a former U.S. Marine Corps platoon commander and accomplished executive with more than eight years of CrossFit experience, is stepping into the role as the company’s new CEO. Prior to accepting this position, Faul held key operational roles at growth-oriented consumer technology companies, including Pinterest, Meta, and Google.
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