#45: Why Most Mission Statements Fail (And How to Do Yours Right)
The Cabrera Lab Podcast
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Aligning Mission and Vision
This chapter discusses the importance of having a shared understanding of mission and vision among team members, comparing it to a beach ball that moves forward through collective effort. It also introduces the concept of 'mission moments,' critical customer interactions that shape organizational success, and emphasizes the need for adaptability in overcoming obstacles. Through examples from the restaurant industry, the chapter highlights the significance of attentive customer feedback and the distinctions between mission and vision in driving business outcomes.
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