189 - ABM Is Nothing New | Alphov & Lopez Podcast
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You Can Stop Tracking Vanl Metrics at Any Point
Marketers can stop tracking vanl metrics at any point. You need to change your marketing, because the stuff that yo're doing right now isn't going to help hit real marketing metrics. How do you track like a pot from e bottom of the funnel forms where i answer the question, how do you find us on a podcast? Orr, an off line event? That's why i'm reaching out to you. The insights on whether or not these things are working are 100 % obvious. They're everywhere. But they're not in the places in the format that every executive and marketer has been trained to look for them.
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