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Mike Evans (Fixer) | Define Success for Yourself

The CMO Podcast

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The Last Management Gem

"You can just start, make the thing, sell a customer, start," he says. "Market research should be paired with the idea of it costs the person you're asking actual dollars,. And then you know if you have a product that works." The story about your first customer is a great one in the book and was kind of a, you know, an aha moment for you.

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