Perception matters: McDonald's value expectations

In this Money Talks: The Wall Street Journal’s Heather Haddon joins Emily Peck to unpack her recent reporting on the fast food industry, including the reason we’re seeing the “Value Wars” play out at places like McDonalds and Chili’s, Starbuck’s strategies to revive sales, and the intense drive-thru operations research being done by Chik-fil-A.

Join Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Slate Money show page on Apple Podcasts and Spotify. Or, visit slate.com/moneyplus to get access wherever you listen.

Podcast production by Jessamine Molli and Cheyna Roth.

Learn more about your ad choices. Visit megaphone.fm/adchoices