The Incentive Reward System Is What Produces Positive Emotion

The system that produces positive emotion when you're moving towards a valued goal runs on a nero chemical known as dopamin. Incentive reward is what pulls you along towards a goal, and almost all the positive emotion that people really value in their lives is incentive reward. But there's more to it than that, too, because the neuro chemical system that's activated as a consequence of the observation that you're moving toward a valued goal also is analgesic. And so cocaine is an incentive reward drug, and it's also analgesic. So if you ever know someone who can't have their pain taken away from them by opiates or riddling then this information could be very useful for