Parties as brand strategy

Ned Lampert is an unpretentious dude with a bag of big ideas. As the founder of Zero Ambition, a creative and strategy studio that works with Nike, Vans, Whole Foods, and a roster of other AAA brands, his job is to come up with culture-shifting campaigns that make customers laugh, cry, and do a little shimmy. Ned is also an avid fly fisherman, mountain bike rider, and backcountry skier. In this episode, we talked about how Ned got into advertising through the unlikely path of DJing parties, why that led him to New York, and where he finds inspiration today. (Spoiler: at the top of the Alpine mountains.) Oh, Ned is also behind Slick’s For All, one of the fastest-growing intimacy brands redefining the category. He does so much, the bastard.

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