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15min chapter
How Nike Shoes Got Lame
Slate Money
Nike's Strategic Shift: Retail Ties and Market Evolution
This chapter examines Nike's strategic decision to sever ties with retail partners, allowing competitors to capitalize on shifting consumer preferences. It explores the impact of sneaker hype culture, the transition to a direct-to-consumer model, and the changes in sneaker trends influenced by economic factors. Additionally, the chapter discusses CEO John Donahoe's appointment and the implications it has for the company's culture and future direction.
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Discover
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