We took a trip to New York with Amika to learn all about the colourful brand behind the #1 dry shampoo in prestige hair care. Listen in as Amika CEO Chelsea Riggs delivers the scoop on the viral thermal round brush that helped usher in a fluffy hair revolution, what makes Amika’s best-selling Perk Up Dry Shampoo so damn good and, the brand new Volumizing Rising Star collection (oh my!) destined for your next big hair day.
Plus, you’ll find out:
- Why Amika is the #1 hair brand ranked on Sephora.com (based on traffic to the website,) offering up formulas for eleven different hair types and textures
- How to achieve the fluffy hair trend at home, with Chelsea’s personal tips on boosting thin strands, from haircut to blowdry and beyond
- How Amika builds allyship within the company – with lessons for indie brands who lost their footing this year (ahem)
- What it takes to earn B-Corp certification – and why it matters to us as consumers
- Why Chelsea chooses to see the *positive* in a one-star review
Breaking Buzz: Visit @breakingbeautypodcast on Instagram to enter our Amika giveaway where 5 lucky listeners will win prizes worth approximately $250 USD!
For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
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