2min chapter

Freakonomics Radio cover image

463. How to Get Anyone to Do Anything

Freakonomics Radio

CHAPTER

What Kind of Industries Did Robert Chaldini Infiltrate?

robert chaldini started the research that would eventually become his book influence. He posed as a trainee named rob calder to learn from professional persuaders. There were armed service recruiters and corporate recruiters. I even studied cult recruiters. About two and a half years later, i had everything i needed in six oe.

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