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3min chapter
Harnessing the TikTok Boom
On Brand with ALF & Rory Sutherland
The Evolution of YouTube and TikTok
Alfind Sides: If you see how people are using the platform, it is in service of their lives. He says 79% of TikTok viewers are inspired to try new products that they saw on the site. "I have switched brands on a single TikTok because it taught me how to change or improve my life"
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