Learn how Joe pivoted based on audience feedback and how his new product not only helps customers but his 1:1 clients, too.
Joe Casabona is a podcast producer and coach who helps people grow their podcasts into five-figure businesses. He does that through expert-tested systems that come with 10 years experience podcasting, 15 years teaching, and over 20 years working the web. You can learn more about him at podcastliftoff.com.
On the show, we talk about:
- Joe’s first (not-so-successful) product — a self-paced, text-based course on how to start a WordPress blog, why it wasn’t successful and what he did with it
- Creating content — on YouTube, finding a problem and an audience, having good timing, plus why getting feedback from buyers is crucial
- His playbook — packaging content for “just-in-time learning” as an alternative to a traditional, linear course; how having hands-on work will increase what your customers learn and the playbook being perfect for coaching clients and non-coaching clients alike
- Product ladders — finding your main product and then creating a product ladder, how he’s working on a book called The Profitable Podcast which will be the bottom rung on his ladder and how each item can have “good, better, best” pricing
- Thoughts — why you should be careful what you promise in terms of updates and how you shouldn’t promise free updates for life, make sure your update cycle aligns with your pricing method aligns with your messaging and don’t answer questions people aren’t asking because that’s when you start to handcuff yourself
- Plus Joe’s advice to you (and his past self) on creating your first digital product
Links 🔗
- Check out Joe’s special offer for listeners of this show
- Find Joe on LinkedIn
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