Behavioral Grooves Podcast cover image

The Secret Psychology Behind 17 Iconic Brands | Richard Shotton

Behavioral Grooves Podcast

00:00

Apple's concreteness: 'a thousand songs in your pocket'

Richard shows how concrete, visualizable messaging (songs vs. megabytes) dramatically improves memorability and impact.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app