Master the Art of Business Narrative
The Marketing Companion
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The Brick Layers Parable
Mark Schafer: I often lead with some kind of a personal story that was like an epiphany or something that was a new learning in terms of how I fit into the world. And then, and then this is a kind of what I teach in my, in my speech classes. Okay, now that's the business case. Let's back it up with data and then let's break it out into. three to five lessons.
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