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Is Amazon Really a Media Site When You're in E-Commerce?
Amazon is trying to capture everything that could possibly exist and could possibly be sold. Anything other than frozen food and vegetarian vegetables could be sold on Amazon as an interchangeable widget. And so, but what that means is that they can scale indefinitely because if they want to do such and such a product, they would have to hire people to go and source that product. It's like they basically created a free market in selling products on Amazon.