Lead-gen standards: 12s, 2min, 72-hour rules

Frank details lead metrics: 12-second pickup, two-minute meaningful conversations, and booking appointments within 72 hours.

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Episode notes

Most entrepreneurs believe that more people means more growth. In this episode of the Disruptors Podcast, real estate operator Frank Cava breaks down why that belief nearly destroyed his business and how firing 70% of his staff became the turning point that caused profits to explode. Frank shares the brutal decisions he had to make during a painful market shift, why bloated teams kill efficiency, and how simplifying his operation allowed him to do more deals with less stress and far higher margins.

Follow Frank Cava

https://cavacompanies.com/

https://www.facebook.com/CavaCompanies/

⁠https://www.facebook.com/CavaCompanies/

https://www.instagram.com/frank.b.cava/

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