The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRETS TO SELLING VALUE OVER PRICE AND CLOSING THE SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Cost of Not Doing Something

Cost is important. And the cost of doing something can be outweighed by the cost of not doing something. With some of our products, there is an ROI factor to it. So we have to build that into there so that they can sell that up. It's a fixed cost versus a reoccurring cost of using armed guards or arguments.

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